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avatar for Sarah Barnett

Sarah Barnett

The Humane Society of the United States
Senior Reputation Manager
Gaithersburg, Maryland
As Senior Reputation Manager for The Humane Society of the United States, Sarah monitors and manages crisis communications for the nation's largest and most effective animal welfare organization. Working in the media relations department, she works to increase positive sentiment about the HSUS brand online and in traditional media.

Her experience at both the local and national level have given her a unique perspective on crises, whether they are started by a well-organized attack against a brand or an uprising from the public on a controversial issue.

Prior to joining the media relations team, she worked in the HSUS social media department, leading HSUS to be recognized as a leader in the use of Twitter for nonprofit engagement, and has been recognized in industry publications such as "One of the Top 20 Nonprofits on Twitter" by The Huffington Post. She has been a speaker on crisis communications, how to navigate attacks on your brand in the online space, and how to use social media to communicate effectively no matter the size of your organization.

When Sarah's not working, she enjoys volunteering at the National Zoo and a local animal rescue, and helping other organizations with their social media and crisis communications.

My Speakers Sessions

Sunday, July 29
 

4:45pm