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Building Skills Track [clear filter]
Saturday, July 28

2:00pm EDT

Volunteer To Help Animals—Discover How You Can Make Change Through Action

Sponosred by E - The Environmental Magazine

Want to help animals, but not sure where or how to start?  Want to use your own talents, but feeling a little inexperienced? This workshop will explore the various ways you can take action, both as a part of an organization and on your own, and how to find the right fit for you. There are many ways to be involved; you'll hear first-hand stories from advocates on how they got started and explore options for volunteering in ways that make the most of your time and unique abilities.  Take away specific tips for meaningful actions.  Prepare to be inspired!

avatar for Carole Baskin

Carole Baskin

CEO, Big Cat Rescue
Founder and CEO, Big Cat Rescue Carole Baskin is the founder and CEO of Big Cat Rescue and manages 107 volunteers and 9 staff. She’s garnered international attention to the plight of captive big cats on CNN, Animal Planet, Discovery, U.S. News & World Report, People Magazine, The... Read More →
avatar for Patricia Haddock

Patricia Haddock

Co-founder and President, Delaware Votes For Animals Patricia Haddock is a longtime animal advocate who began volunteering 20 years ago, walking dogs at a local shelter outside Washington DC. Her advocacy grew to include outreach for all animals, including the farmed animals, through... Read More →
avatar for Hilary Hager

Hilary Hager

Director, National Volunteer Center of The Humane Society of the United States Hilary Anne Hager has spent the last eleven years managing volunteers in animal welfare environments and current serves as The HSUS as Director of the National Volunteer Center. Engaging volunteers in... Read More →

Saturday July 28, 2012 2:00pm - 3:00pm EDT

4:00pm EDT

Fighting Fur From Within – Working With Designers and Retailers
Working within the fashion industry, animal advocates are saving animals from the fur trade. From demonstrating the new higher quality alternatives that are just now available, to educating buyers, designers and executives of apparel companies on the cruelty and killing behind fur collars or cuffs, hear from fashion designers and advocates themselves about what has and hasn’t been effective when reaching out to and working directly with those who currently use and sell animal fur.

avatar for John Bartlett

John Bartlett

President & Designer, John Bartlett , The Tiny Tim Rescue Fund Designer John Bartlett is known for both his authentically rugged American style as well as his strong support of animal rights and cruelty-free living. His work has earned him 2 Council of Fashion Designers of America... Read More →
avatar for Joshua Katcher

Joshua Katcher

Professor of Sustainability & Ethics in Fashion, Men's Fashion & Lifestyle Website Founder/Editor. LIM College (Laboratory Institute of Merchandising), TheDiscerningBrute.com Professor Joshua Katcher began teaching college in 2012, teaching ethical and sustainable fashion at the... Read More →
avatar for Andy Page

Andy Page

Managing Director, Wildlife, The Humane Society of the United States Andrew Page has played a central role in numerous successful efforts to protect wild animals and animals raised for their fur. Since joining The HSUS in 2006, Page has led negotiations and corporate campaigns convincing... Read More →

Saturday July 28, 2012 4:00pm - 5:00pm EDT
Sunday, July 29

10:15am EDT

Serving the Under Served

Sponsored by the ASPCA

Outreach to underserved communities is an important and often overlooked aspect of animal welfare work. Reaching out to provide services to these populations in your community can lead to great results for companion animals by elevating the human-animal bond, increasing spay/neuter rates, and ultimately reducing suffering. This requires a genuine understanding of how to effectively engage, build trust, and create partnerships. Learn how to successfully overcome perceived barriers such as race, culture, language, and socioeconomic status as well as out-of-the-box strategies for how to assess your target audience, market your services, engage community partners, and approach pet owners.


Kenny Lamberti

Manager, Pets For Life Philadelphia, The Humane Society of the United States
avatar for Amy Mills

Amy Mills

CEO, Emancipet Amy Mills is the CEO of Emancipet, whose mission is to make preventive veterinary care affordable, accessible, and understandable for all pet owners. Emancipet serves the greater Austin/Central Texas community through two mobile spay/neuter clinics and a spay/neuter/wellness... Read More →

Neya Warren

Charlotte Outreach Director, Coalition to Unchain Dogs

Sunday July 29, 2012 10:15am - 11:30am EDT

2:00pm EDT

Shining a Spotlight on Animals: Best Practices for Effective Media Outreach

Sponsored by E - The Environmental Magazine

For most animal organizations and advocates, the budget for full-time media relations assistance is minimal. This workshop will identify the most important components of an effective media outreach strategy, providing tips on how to leverage various media platforms. We will discuss how to identify and pursue media opportunities that directly and positively impact an individual issue, how journalists work and what they need from you, how to effectively react to a media story, and how to best pitch and prepare for media interviews.

avatar for Stacey Coleman

Stacey Coleman

Executive Director, Animal Farm Foundation Stacey Coleman is the Executive Director of Animal Farm Foundation, Dutchess County, NY.  It is the Foundation’s mission to secure equal treatment and opportunity for “pit bull” dogs.  As Director, she is responsible for all aspects... Read More →

Lisa Fletcher

News Anchor & Investigative Reporter
avatar for Heather Sullivan

Heather Sullivan

Director of Public Relations, The Humane Society of the United States In her role as director of public relations for The Humane Society of the United States, Heather Sullivan implements media campaigns to promote and educate the public about the programs and policy work of The HSUS... Read More →

Sunday July 29, 2012 2:00pm - 3:15pm EDT

4:45pm EDT

Social Media 101 for Advocates
Social media is an invaluable tool for organizations running campaigns large and small, for fundraising, calls to action and volunteer recruitment. See real-life examples and case studies of campaigns from organizations of all sizes; learn what worked (and what didn’t) and why—and how you can achieve powerful results for YOUR cause through social media like Facebook and Twitter.

avatar for Sarah Barnett

Sarah Barnett

Senior Reputation Manager, The Humane Society of the United States
As Senior Reputation Manager for The Humane Society of the United States, Sarah monitors and manages crisis communications for the nation's largest and most effective animal welfare organization. Working in the media relations department, she works to increase positive sentiment about... Read More →

Emily Garman

Founder, TheSocialAnimal.com Emily founded TheSocialAnimal.com in 2008 to teach animal welfare advocates how to use social media to raise money, recruit volunteers and save more lives. She presents on next-generation fundraising, social media and mega-adoption events all over the... Read More →

Sunday July 29, 2012 4:45pm - 5:45pm EDT