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Sunday, July 29 • 2:00pm - 3:15pm
Shining a Spotlight on Animals: Best Practices for Effective Media Outreach

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Sponsored by E - The Environmental Magazine

For most animal organizations and advocates, the budget for full-time media relations assistance is minimal. This workshop will identify the most important components of an effective media outreach strategy, providing tips on how to leverage various media platforms. We will discuss how to identify and pursue media opportunities that directly and positively impact an individual issue, how journalists work and what they need from you, how to effectively react to a media story, and how to best pitch and prepare for media interviews.

avatar for Stacey Coleman

Stacey Coleman

Executive Director, Animal Farm Foundation Stacey Coleman is the Executive Director of Animal Farm Foundation, Dutchess County, NY.  It is the Foundation’s mission to secure equal treatment and opportunity for “pit bull” dogs.  As Director, she is responsible for all aspects... Read More →

Lisa Fletcher

News Anchor & Investigative Reporter
avatar for Heather Sullivan

Heather Sullivan

Director of Public Relations, The Humane Society of the United States In her role as director of public relations for The Humane Society of the United States, Heather Sullivan implements media campaigns to promote and educate the public about the programs and policy work of The HSUS... Read More →

Sunday July 29, 2012 2:00pm - 3:15pm EDT

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