Sponsored by the ASPCA
Outreach to underserved communities is an important and often overlooked aspect of animal welfare work. Reaching out to provide services to these populations in your community can lead to great results for companion animals by elevating the human-animal bond, increasing spay/neuter rates, and ultimately reducing suffering. This requires a genuine understanding of how to effectively engage, build trust, and create partnerships. Learn how to successfully overcome perceived barriers such as race, culture, language, and socioeconomic status as well as out-of-the-box strategies for how to assess your target audience, market your services, engage community partners, and approach pet owners.
