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Saturday, July 28 • 9:45am - 10:30am
Plenary Session 2

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Taking Animal Right to the Next Level - Going Hi-Tech 
Learn how individuals and organizations can work more effectively to speak up for animals using the media and other social networks.  Learn how to: (1) band together to take a united stance on issues that affect animals; (2) use the media to respond to breaking news that involves animals, like a mad cow disease outbreak; (3) use technology to speak up for the animals, create newscasts; (4) develop rapid response strategies to respond to breaking news stories the same day; (5) be a powerful voice on your own to affect change as one individual did when contacting Amazon to stop carrying shark and dolphin meat; and (5) partner with other entities to make a real difference for animals like HLN's Jane Velez-Mitchell did in conjunction with the Puerto Rican Bar association, PETA, and a Puerto Rican lawmaker to stop the opening of a lab monkey breeding facility that would have housed and bred thousands of monkeys.

avatar for Jane Velez-Mitchell

Jane Velez-Mitchell

Host of HLN's Jane Velez Mitchell Jane Velez-Mitchell is the host of the self-titled “Jane Velez-Mitchell” on HLN. A veteran television news journalist, Velez-Mitchell reported for the nationally syndicated Warner Brothers/Telepictures show "Celebrity Justice" and regularly served... Read More →

Saturday July 28, 2012 9:45am - 10:30am EDT
Marriott Salon 3

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